Asé Holdings Group LLC
Asé Holdings Group builds, holds, and operates companies across wellness, community, and design. Ventures that help people regulate, rebuild, and rise.
Our Mission
We build and hold companies that make personal transformation practical, merging evidence-based practice with ritual, community, and design.
Every venture in the portfolio addresses a real, lived gap in the wellness and personal development market.
We operate as a permanent home for our brands, not a flip model. Each company is built to compound.
Brands under the Group share operations, brand strategy, and distribution, letting each stay focused on its craft.
The Portfolio
Each operating company serves a distinct market with a shared thesis: transformation isn't a vibe. It's the business.
Community & Creative Expression
A community arts organization built around creative expression and community building, producing showcases, gatherings, and healing-centered programming.
Sector: Arts & Culture
Visit →Experiential Design
Nervous-system-informed environments and experiences engineered for regulation, rest, and recovery. Where science meets space.
Sector: Experiential Wellness
Visit →Consumer Wellness
A consumer goods brand producing curated ritual and self-care kits with companion guidebooks that turn wellness products into structured practice.
Sector: Consumer Goods
Visit →Jewelry & Lifestyle
A jewelry house making pieces that mean something. Everyday luxury designed as a daily reminder of who you are and who you're becoming.
Sector: Consumer Goods
Visit →Our Approach
A holding structure designed to let each brand stay sharp while the Group carries the weight.
New ventures are developed in-house, validated against real community demand before scale.
Centralized operations, finance, and brand infrastructure across all portfolio companies.
One community, many doors. Every brand shares the same audience, content, and commerce channels.
Long-hold ownership. Brands are built to strengthen each other, not to exit.
The Company
Asé Holdings Group LLC is a Delaware limited liability company serving as the parent entity for its operating brands and subsidiaries, providing governance, shared services, and strategic direction across the portfolio.
Leadership
Sierra-Leone Jones
Founder & Chief Executive Officer
Directs strategy, governance, and brand development across the portfolio.
Newsroom
Company news, brand launches, and media resources. Press kit available on request.
Connect
For investment conversations, wholesale, media, or partnership inquiries across any portfolio brand.